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Advertising Specifications Advertising Sizes * Click to download page template as PDF.
ISSUANCE AND CLOSING DATES Please see our Editorial Calendar for space/materials deadlines. PRINTED Heatset, saddle stitched, 36 lb. Web offset enamel, 200 lpi. TRIM SIZE 10 3/4” x 13 1/4” , 273 mm x 336 mm COPY ACCEPTANCE Acceptance of copy is subject to publisher's approval. If new copy is not furnished by closing date, previous advertisement will be run. Cancellations not accepted after closing date. AGENCY COMMISSION 15% to recognized advertising agencies. Can be earned only when publisher is supplied with electronic file, insertion order, and is paid within 30 days of invoice. Digital files alone do not qualify for in-house agency discount. TERMS 2% 10 days, net 30 days PAYMENT Prepayment must accompany all first-time advertiser insertions. CONTRACT COMPLETION When entire schedule as per contract is not completed, advertiser will be rebilled at rate earned plus cancellation fee. Ad File Format: Our platform is Mac OSX, using InDesign, Photoshop, Illustrator and Quark 6.0. All files should output to: minimum 150 lpi / 300 dpi; maximum 200 lpi / 400 dpi. Ad files and image names should use no more than 16 characters, with no punctuation or spaces. A file extension needs to be included (.indd, .qxd, .pdf, .tif, .eps, .ai, .psd, etc.). High-resolution PDF and X-la files are accepted when created using our PPD job options, which can be downloaded from our Web site or e-mailed by our production department (ads@nawindpower.com ). Click here for these job options (PPD files / Print Styles) - File must be compressed. Please be sure there are no spot colors. Fonts: Fonts must be embedded or saved as outlines. Screen and printer fonts must be supplied with native files. We reserve the right to substitute fonts when necessary. Color: All color must be process CMYK mode (no RGB, Spot Colors or Duotones). Bleeds (Full-Page Ads Only): Full-page ads that bleed should be labeled ‘bleed’ and contain correct crop marks, offset at 12 pt, on the proof. Full-page ads without correct crop marks will be centered on the page. Proofs: All ads require proofs of the submitted file, printed at 100%. Advertisers should indicate whether a color proof or a Certified ColorPress Proof is being sent. Otherwise, the ad file will be run to SWOP standards, and the publisher will not be responsible for color output. Send a CD with files (see Ad File Format), a PDF for reference, and a color proof — shipped to 100 Willenbrock Road, Oxford, CT 06478 INTERNET TRANSMISSION OF AD FILES: Please indicate in your e-mail the publication name and issue month, name of advertiser and your contact information. All files transmitted electronically should be bundled into a .sit or .zip file. E-mail your files to: ads@nawindpower.com. DO NOT COPY the account executive with the file attachment. For detailed instructions and current information, e-mail your request to: ads@nawindpower.com. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
FOR ADVERTISING DETAILS, CONTACT:
Dave Mendelson, Account Executive
(800) 325-6745, ext. 248 | FAX: (203) 262-4680
E-mail: mendelson@nawindpower.com
Jeff Jacques, Show Preview Guide Account Executive
(800) 325-6745, ext. 247 | FAX: (203) 262-4680
E-mail: jacques@nawindpower.com
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